YPB gains second early adopter of its key MotifMicro technology
Published 02-DEC-2019 12:31 P.M.
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2 minute read
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Product authentication and consumer engagement solutions provider YPB Group Limited (ASX:YPB) today announced it has signed a second early adopter of its high security, smartphone readable, authentication technology MotifMicro.
OPP Gravure Printing Co Ltd has signed a six month early adopter agreement to explore product innovation and the commercialisation of MotifMicro with its customer base in Thailand and South-East Asia. This initial six month contract has to potential upgrade to a three year licence term.
OPP Gravure is a leading printer in Thailand with a range of domestic and multi-national consumer brands producers, such as Kelloggs as customers, and with specialisation in industries such as food packaging, pharma, personal care products and vehicle spare parts.
This agreement contemplates a further three year licence agreement at the end of the adopter term or at OPP’s request, including an upfront licence fee, supply fee on a per unit basis and a minimum order quantity.
The contract is expected to produce revenue in the first quarter of 2020 from the six month early adopter agreement with customers charged on a per unit basis, leveraging contract revenues to OPP’s client’s production volumes of around 250 million items per annum. However, at this stage it is too early to predict revenues.
OPP’s particular expertise is in PVC products and shrink wrap with its output applied to approximately 250m units of its customers’ production per annum. YPB’s recent creation of a high security, smartphone readable shrink wrap was in collaboration with OPP at its Bangkok plant. MotifMicro was successfully incorporated into a shrink-wrap production line under high volume production line conditions.
YPB believes this to be the world’s first high security, smartphone readable PVC shrink-wrap product of its kind. This early adopter program with OPP follows the September 2019 agreement with China’s leading security label producer, PanPass Inc, as the first early adopter of MotifMicro, and the certification of MotifMicro as meeting FDA food contact specifications by Switzerland’s SGS.
YPB Group CEO, John Houston, said: “This second partnership so soon after MotifMicro’s successful achievement of high functionality under “real world” conditions reflects the uniqueness and commercial potential of MotifMicro. It also strengthens our route to market in Thailand and SE Asia with a capable, innovative and widely respected partner.”
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