Activistic to tap 35 million sports nuts
Published 10-MAY-2016 11:48 A.M.
|
2 minute read
Hey! Looks like you have stumbled on the section of our website where we have archived articles from our old business model.
In 2019 the original founding team returned to run Next Investors, we changed our business model to only write about stocks we carefully research and are invested in for the long term.
The below articles were written under our previous business model. We have kept these articles online here for your reference.
Our new mission is to build a high performing ASX micro cap investment portfolio and share our research, analysis and investment strategy with our readers.
Click Here to View Latest Articles
Activistic (ASX:ACU) is on course to receive a massive marketing boost – working with US sports blogging site SportsBlog to bring ACU’s Veteran’s Call app to 35 million subscribers.
The ASX-listed company has signed a letter of intent with the US site aimed at promoting the app to SportsBlog readers, which includes 40,000 bloggers and 14 million unique visitors per month.
The marketing activity is tipped to take the form of direct advertising, leveraging email and social channels, and the creation of a veteran’s blog which promises to “give voice to veterans achieving and recovering through the arena of sport”.
SportsBlog president Roy Dano said many of the SportsBlog community are passionate about veteran’s affairs, meaning the partnership would be a good fit.
“Sport brings people together and SportsBlog is founded on bringing passionate bloggers (many of them retired athletes, patriots and veterans themselves) and Americans who love sport, together every day, every week, every month,” he said.
“Being able to add Veterans Call into that mix adds the prospect of a whole new level of meaning, of reason and engagement for people on SportsBlog, where their passion for sport can also be a driving force for change in the lives of those who have served their country.”
The LOI is for 45 days, in which time ACU and SportsBlog will work towards a defining deal and fleshing out content opportunities so the activation can be ready to go from day one.
More on Activistic (ASX:ACU)
Veterans Call is just one of the apps in the ACU stable, with the company focused on the development of apps in the social sector which harness the power of micro-transactions to generate a return for a social cause, ACU, and a phone carrier.
ACU bills donors’ mobile phone bills directly, thereby avoiding the need for donor’s payment information such as credit/debit card or bank account details.
It retains exclusivity over its unique payments workaround having agreed cornerstone deals with all major telecommunications providers prior to listing on the ASX last year.
Activistic allows subscribers to donate to any cause in any region from a simple mobile/online interface. ACU also provides significant cost savings to beneficiaries; with the nominated charity receiving 85% of the donated amount as opposed to ~32% in the traditional model.
Traditional fundraising costs can exceed 65% meaning almost two thirds of donor funds goes towards payments processing rather than helping good causes, including supporting veterans.
General Information Only
S3 Consortium Pty Ltd (S3, ‘we’, ‘us’, ‘our’) (CAR No. 433913) is a corporate authorised representative of LeMessurier Securities Pty Ltd (AFSL No. 296877). The information contained in this article is general information and is for informational purposes only. Any advice is general advice only. Any advice contained in this article does not constitute personal advice and S3 has not taken into consideration your personal objectives, financial situation or needs. Please seek your own independent professional advice before making any financial investment decision. Those persons acting upon information contained in this article do so entirely at their own risk.
Conflicts of Interest Notice
S3 and its associated entities may hold investments in companies featured in its articles, including through being paid in the securities of the companies we provide commentary on. We disclose the securities held in relation to a particular company that we provide commentary on. Refer to our Disclosure Policy for information on our self-imposed trading blackouts, hold conditions and de-risking (sell conditions) which seek to mitigate against any potential conflicts of interest.
Publication Notice and Disclaimer
The information contained in this article is current as at the publication date. At the time of publishing, the information contained in this article is based on sources which are available in the public domain that we consider to be reliable, and our own analysis of those sources. The views of the author may not reflect the views of the AFSL holder. Any decision by you to purchase securities in the companies featured in this article should be done so after you have sought your own independent professional advice regarding this information and made your own inquiries as to the validity of any information in this article.
Any forward-looking statements contained in this article are not guarantees or predictions of future performance, and involve known and unknown risks, uncertainties and other factors, many of which are beyond our control, and which may cause actual results or performance of companies featured to differ materially from those expressed in the statements contained in this article. S3 cannot and does not give any assurance that the results or performance expressed or implied by any forward-looking statements contained in this article will actually occur and readers are cautioned not to put undue reliance on forward-looking statements.
This article may include references to our past investing performance. Past performance is not a reliable indicator of our future investing performance.
