ZipTel’s pilot phase of ZipT phone app nets positive results
Published 12-JAN-2015 08:25 A.M.
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2 minute read
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Australian telecoms provider ZipTel (ASX:ZIP) is now well into the pilot phase of its ZipT phone app’s global launch and reporting positive results from its first thousand surveyed users.
ZipT is a mobile based international calling app that compresses voice data to ensure a clear signal in any bandwidth environment. App to app calls and SMS messages are free, and low fees are charged for contacting other landlines and mobiles.
The app is being launched globally with a pilot phase beginning late last month in five countries – India, Brazil, Mexico, the US and the UK.
130,000 users are being targeted in this initial phase, which is designed to resolve any technical issues with the product before a wider global roll out.
ZIP wants to sign up 500,000 users within six months and up to 5.6 million within the first year.
ZipT gains 80% approval from first 1,000 users
The first part of the pilot phase is being conducted in India where ZIP has a strategic partnership with Ladooo, a leading mobile advertising firm. India has large areas still using 2G bandwidth, the minimum requirement for ZipT’s technology.
ZIP says in the first two weeks of the pilot phase, 1,000 users placed 14,000 phone calls and sent 2,500 messages to worldwide destinations.
Each user was surveyed about the ZipT experience and ZIP says 80% reported good quality phone calls, 85% reported no delays or interruptions and less than 5% had a negative experience.
Technical testing and analysis by ZIP has also found that calls were stable in bandwidth areas as low as six kilobytes per second, which is 25% lower than the products advertised rate of eight kilobytes per second.
ZIP’s Executive Director, Keaton Wallace, says the company has now commenced a second user survey targeting 9,000 users. “We are extremely pleased with the pilot testing phase and the results to date,” he says.
“The calls have predominantly been made through 2G data speeds and heavily congested networks, environments which ZipT has proven to excel in. We are confident in our revolutionary ZipT product which offers great potential and the ability to capture significant market share. As the pilot phase continues we envisage frequent market updates on progress during this period.”
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