The Future of Mobile Apps Lies on the Big Screen
Hey! Looks like you have stumbled on the section of our website where we have archived articles from our old business model.
In 2019 the original founding team returned to run Next Investors, we changed our business model to only write about stocks we carefully research and are invested in for the long term.
The below articles were written under our previous business model. We have kept these articles online here for your reference.
Our new mission is to build a high performing ASX micro cap investment portfolio and share our research, analysis and investment strategy with our readers.
Click Here to View Latest Articles
Mobile applications (apps) have become a necessity for businesses that function in the e-commerce space with over 190 billion apps being downloaded globally last year. The likes of Amazon, AirBnB, CommBank and hundreds of other apps that Australians use on a daily basis have continued to evolve how they connect with consumers, but also how they connect internally. Businesses have moved from bricks and mortar, to desktops and now to mobile phones and tablets, where businesses live in people’s pockets.
As the demand for mobile apps and user experience to support digital shop fronts has grown, so too has the need for app development. The creation of apps developed by a single individual as a side project has evolved to become a lucrative skill highly in demand in Australia and the rest of the world. The development of ecommerce apps and user experience is a massive operation that is managed by teams. Often times these development teams are made up of experts from around the world working together in a cohesive environment.
In the past working on apps collectively was a challenge especially if staff were based remotely.
In today’s work environment we have tools that enable remote teams to work together more efficiently through video communication tools. This has become essential in the app development and user experience sector due to the major advantages video communication tools provide teams.
Screen Sharing for Development and Code Review
Most experts feel the best way to evaluate and discuss product development is by looking at it with other members of the team while sharing everything on screen. However, traditional video conferencing tools have left engineers who are working on a mobile app at a loss as it has been difficult and ineffective to share a screen from a mobile device during a video conference, requiring separate platforms with this capability. A modern video communication tool should allow engineers to share not only their desktop and applications regardless of their platform, but also their mobile screen and applications. This means developers can easily and efficiently bring up the app they are working on to discuss the features with without disrupting employees’ workflow.
Efficiency
Video conferencing is simply a faster means of communication for most topics as opposed to audio-only, chat, and email. Video lets you immediately see who is on and work out any issues in the moment, producing faster results. Video also levels the playing field, ensuring a better balance in addressing needs from all sites. This can be especially helpful when engaging with teams from different countries all working across the same project.
Video is Just the Starting Point
Many workers rely on more than one tool to successfully complete their work. Without even knowing it, many people have ways to easily incorporate video into their workflows. Whether it’s the roll out of Slack or Atlassian, these tools have Zoom video built-in. Through the use of multiple tools employees can instantly upgrade their chats to video meetings with either a simple command or a press of a button.
Team Cohesion
People understand each other better when they can read body language and facial expressions, which have been said to account for as much as 70% of communication. This is because most communication is non-verbal, trying to engage in a complex discussion with a colleague over the telephone or email for extended periods places both parties at a disadvantage. This is particularly helpful in cross-cultural contexts, where, for example, a team in Poland might not realise the engineer in the Australia is making a joke using local slang unless they see them grin over video. Contextualising someone’s speech with their facial expressions also makes it easier to understand them through different accents and dialects.
Video is Not Going Away
While businesses continue to move towards a more digital model to sustain profit margins, technology must continue to keep up providing a means in which people can access these businesses. In order for this to work, businesses in Australia and abroad will depend on teams of developers to build, test and deploy these apps. In order for the developers to achieve the desired effects, they must have the tools necessary to work across larger teams. My using video communication and other tools, developers will be better able to communicate and return the results expected of them.
Author Michael Chetner is Zoom's (NASDAQ:ZM) head of Asia Pacific.
General Information Only
S3 Consortium Pty Ltd (S3, ‘we’, ‘us’, ‘our’) (CAR No. 433913) is a corporate authorised representative of LeMessurier Securities Pty Ltd (AFSL No. 296877). The information contained in this article is general information and is for informational purposes only. Any advice is general advice only. Any advice contained in this article does not constitute personal advice and S3 has not taken into consideration your personal objectives, financial situation or needs. Please seek your own independent professional advice before making any financial investment decision. Those persons acting upon information contained in this article do so entirely at their own risk.
Conflicts of Interest Notice
S3 and its associated entities may hold investments in companies featured in its articles, including through being paid in the securities of the companies we provide commentary on. We disclose the securities held in relation to a particular company that we provide commentary on. Refer to our Disclosure Policy for information on our self-imposed trading blackouts, hold conditions and de-risking (sell conditions) which seek to mitigate against any potential conflicts of interest.
Publication Notice and Disclaimer
The information contained in this article is current as at the publication date. At the time of publishing, the information contained in this article is based on sources which are available in the public domain that we consider to be reliable, and our own analysis of those sources. The views of the author may not reflect the views of the AFSL holder. Any decision by you to purchase securities in the companies featured in this article should be done so after you have sought your own independent professional advice regarding this information and made your own inquiries as to the validity of any information in this article.
Any forward-looking statements contained in this article are not guarantees or predictions of future performance, and involve known and unknown risks, uncertainties and other factors, many of which are beyond our control, and which may cause actual results or performance of companies featured to differ materially from those expressed in the statements contained in this article. S3 cannot and does not give any assurance that the results or performance expressed or implied by any forward-looking statements contained in this article will actually occur and readers are cautioned not to put undue reliance on forward-looking statements.
This article may include references to our past investing performance. Past performance is not a reliable indicator of our future investing performance.
