DateTix off to a good start despite “very limited marketing”
Published 22-FEB-2016 11:44 A.M.
|
2 minute read
Hey! Looks like you have stumbled on the section of our website where we have archived articles from our old business model.
In 2019 the original founding team returned to run Next Investors, we changed our business model to only write about stocks we carefully research and are invested in for the long term.
The below articles were written under our previous business model. We have kept these articles online here for your reference.
Our new mission is to build a high performing ASX micro cap investment portfolio and share our research, analysis and investment strategy with our readers.
Click Here to View Latest Articles
DateTix’s app is one of the most 15 most downloaded in the Hong Kong iOS lifestyle download charts despite “very limited marketing”.
It told its shareholders in a pre-open release this morning that there had been 2500 downloads of the dating app in the iOS store in Hong Kong, with over 1200 dates hosted on the platform since its launch in early February.
The ASX-listed company lauded the initial growth given it had focused on one platform with very limited marketing, saying that the early growth suggested its overarching strategy would work out.
“Our initial user growth momentum provides us with a large degree of confidence looking forward as we continue our push into new markets,” DateTix founder and CEO Michael Ye said.
DTX is planning on using Hong Kong as a launch market, aiming to expand out to Singapore and the lucrative Chinese market later this year.
It also said it was looking into the possibility of marketing and partnership deals. DTX is also planning on releasing an Android app in March, which should help give downloads a kick along.
DTX said it was in a customer acquisition mode right now, taking user feedback on how it could refine the app for the future.
Initial user statistics on the dates organised on the DateTix platform include:
- 60% of dates have been hosted by women
- Among the dates hosted by men, 42% offered to pay for the date with 54% electing to split the bill
- Among the dates organised by women, 5% offered to pay the bill with 84% electing to split the bill.
“On a personal level, it’s incredibly satisfying to continue to hear success stories from many of our users who are now in happy relationships, and knowing that DateTix is making a real impact in helping people connect in meaningful ways,” Ye said.
About DateTix
DateTix is an online and mobile location-based for meeting people for what DTX says are ‘on demand’ dates at verified local merchants, which DTX has partnered with, offering daters discount tickets to certain venues.
It has a proprietary algorithmic engine which scores and ranks users on a range of features including physical attributes, personality traits and date preferences.
It has an initial focus on Asian cities, but longer term is seeking to “grow and cultivate leading online local marketplaces for in person and on-demand dates in major cities around the world.”
General Information Only
This material has been prepared by StocksDigital. StocksDigital is an authorised representative (CAR 000433913) of 62 Consulting Pty Limited (ABN 88 664 809 303) (AFSL 548573).
This material is general advice only and is not an offer for the purchase or sale of any financial product or service. The material is not intended to provide you with personal financial or tax advice and does not take into account your personal objectives, financial situation or needs. Although we believe that the material is correct, no warranty of accuracy, reliability or completeness is given, except for liability under statute which cannot be excluded. Please note that past performance may not be indicative of future performance and that no guarantee of performance, the return of capital or a particular rate of return is given by 62C, StocksDigital, any of their related body corporates or any other person. To the maximum extent possible, 62C, StocksDigital, their related body corporates or any other person do not accept any liability for any statement in this material.
Conflicts of Interest Notice
S3 and its associated entities may hold investments in companies featured in its articles, including through being paid in the securities of the companies we provide commentary on. We disclose the securities held in relation to a particular company that we provide commentary on. Refer to our Disclosure Policy for information on our self-imposed trading blackouts, hold conditions and de-risking (sell conditions) which seek to mitigate against any potential conflicts of interest.
Publication Notice and Disclaimer
The information contained in this article is current as at the publication date. At the time of publishing, the information contained in this article is based on sources which are available in the public domain that we consider to be reliable, and our own analysis of those sources. The views of the author may not reflect the views of the AFSL holder. Any decision by you to purchase securities in the companies featured in this article should be done so after you have sought your own independent professional advice regarding this information and made your own inquiries as to the validity of any information in this article.
Any forward-looking statements contained in this article are not guarantees or predictions of future performance, and involve known and unknown risks, uncertainties and other factors, many of which are beyond our control, and which may cause actual results or performance of companies featured to differ materially from those expressed in the statements contained in this article. S3 cannot and does not give any assurance that the results or performance expressed or implied by any forward-looking statements contained in this article will actually occur and readers are cautioned not to put undue reliance on forward-looking statements.
This article may include references to our past investing performance. Past performance is not a reliable indicator of our future investing performance.
