Next Investors logo grey

Velpic begins strategic reseller programme to broaden customer growth

Published 04-DEC-2015 11:45 A.M.


3 minute read

Hey! Looks like you have stumbled on the section of our website where we have archived articles from our old business model.

In 2019 the original founding team returned to run Next Investors, we changed our business model to only write about stocks we carefully research and are invested in for the long term.

The below articles were written under our previous business model. We have kept these articles online here for your reference.

Our new mission is to build a high performing ASX micro cap investment portfolio and share our research, analysis and investment strategy with our readers.

Click Here to View Latest Articles

Velpic Ltd (ASX:VPC), a provider of cloud-based educational services in the Learning Management System (LMS) market, has announced its first re-seller partnership since listing on the ASX on 12 November.

VPC announced an agreement with well-known retail trainer Mr. John Blake for the purpose of distributing VPC’s proprietary eLearning platform to members of the Surf Boardsports Industry Association (SBIA) and their retail employees, located in over 1000 locations across Australia.

Mr. Blake is a popular and highly acclaimed Australian retail industry training expert with over 28 years direct sales experience. His forte is helping retail businesses raise sales revenues through “proven formulas” that create predictable and sustainable increases in sales performance. At age 23, Mr. Blake increased sales turnover from $750,000 per year to $6 million per year as national sales and marketing manager at Arnette Sunglasses.

Next Investors Image

Direct to Corporate Sales Mentor, John Blake

As a re-seller of VPC’s platform he will utilise VPC’s video learning platform to create and deliver retail training content to all of SBIA’s workforce, including part-time and casual workers.

The deal opens a commercial channel for over 1000 potential small-medium sized enterprises (SMEs) to be on boarded as VPC clients with a dedicated new “SME version” of Velpic’s platform on track for launch in Q3 2016.

The Australian Bureau of Statistics (ABS) estimates Australia’s retail industry to be worth around $23 billion annually and VPC is making a case to provide ongoing, high-quality training at a fraction of the cost, thereby alleviating logistical headaches often associated with training dozens of staff.

Training new employees from day one and to a high standard are crucial to delivering better overall performance according to Mr. Blake. “By providing new staff with access to tailored video content covering induction and retail topics before starting a new role, both employer and employees start off on a firmer footing and can hit the ground running,” said Mr. Blake.

Traditionally, staff training costs were quite high and inefficient because trainers have experienced logistical difficulties mainly due to the fact that all lessons were done in person, which meant organising large groups into smaller ones and teaching generic content.

“It’s incredible that training that would have cost hundreds of dollars per person to deliver, can now be delivered to an entire store’s retail sales team for a fraction of the cost,” says Mr. Blake. Adding, “Velpic’s technology is so disruptive because it will literally take the cost pressure off retailers who need to keep their staff members trained.”

Second pillar in threefold strategy

In order to maximise its growth potential Velpic is pursuing a parallel strategy of marketing its platform directly to end-user clients such as metals manufacturer Alcoa and multinational agri-business Olam. Velpic struck a direct agreement with Alcoa last month.

But to further boost its market traction and client numbers, VPC is actively setting up “strategic partnership agreements” with re-sellers and co-branding partners.

Velpic Chief Executive Russel Francis, who recently won the award of ‘Most Disruptive CIO/CTO’ at the Talent Unleashed Awards in Sydney, Australia thinks with the wide proliferation of internet-ready devices combined with their increasing usability, changes the rules of the game when it comes to training staff quickly, effectively and remotely.

Velpic Chief Executive Russel Francis

Velpic Chief Executive Russell Francis receives Most Disruptive CIO/CTO award from Sir Richard Branson at Talent Unleashed Awards

“In a fast changing retail environment where customers are digitally savvy and changing their shopping habits, retailers need to deliver high-quality, effective training for a diverse and geographically spread workforce. We have every confidence that Velpic’s visually inspired eLearning Platform has the ability to meet this need” says Mr. Francis.

Since listing on the ASX on 12 November 12th 2015, VPC shares have climbed from $0.03 per share to $0.067 – a 123% increase.

General Information Only

S3 Consortium Pty Ltd (S3, ‘we’, ‘us’, ‘our’) (CAR No. 433913) is a corporate authorised representative of LeMessurier Securities Pty Ltd (AFSL No. 296877). The information contained in this article is general information and is for informational purposes only. Any advice is general advice only. Any advice contained in this article does not constitute personal advice and S3 has not taken into consideration your personal objectives, financial situation or needs. Please seek your own independent professional advice before making any financial investment decision. Those persons acting upon information contained in this article do so entirely at their own risk.

Conflicts of Interest Notice

S3 and its associated entities may hold investments in companies featured in its articles, including through being paid in the securities of the companies we provide commentary on. We disclose the securities held in relation to a particular company that we provide commentary on. Refer to our Disclosure Policy for information on our self-imposed trading blackouts, hold conditions and de-risking (sell conditions) which seek to mitigate against any potential conflicts of interest.

Publication Notice and Disclaimer

The information contained in this article is current as at the publication date. At the time of publishing, the information contained in this article is based on sources which are available in the public domain that we consider to be reliable, and our own analysis of those sources. The views of the author may not reflect the views of the AFSL holder. Any decision by you to purchase securities in the companies featured in this article should be done so after you have sought your own independent professional advice regarding this information and made your own inquiries as to the validity of any information in this article.

Any forward-looking statements contained in this article are not guarantees or predictions of future performance, and involve known and unknown risks, uncertainties and other factors, many of which are beyond our control, and which may cause actual results or performance of companies featured to differ materially from those expressed in the statements contained in this article. S3 cannot and does not give any assurance that the results or performance expressed or implied by any forward-looking statements contained in this article will actually occur and readers are cautioned not to put undue reliance on forward-looking statements.

This article may include references to our past investing performance. Past performance is not a reliable indicator of our future investing performance.