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YPB China contract opens the door for new business


Published 27-MAY-2019 10:04 A.M.


2 minute read

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Product authenticity and consumer engagement solutions provider YPB Group Ltd (ASX:YPB) is pleased to advise that the world’s largest manufacturer of woven shirts, Esquel Group (Esquel) is incorporating YPB’s Anti-Counterfeit (AC) tracer thread into their clothing labels for two of their major brand clients.

Esquel Group is a Chinese textile manufacturing company and is the world’s largest manufacturer of woven garments producing about 100 million per year with facilities in Malaysia, Mauritius, Sri Lanka and Vietnam, as well as China.

Following successful trials from previous samples Esquel responded to demand from its brand clients to incorporate anti-counterfeit fibres in their clothing labels.

The gross revenue from the initial order of AC fibre from Esquel is 100,000 RMB (A$21,000).

YPB anticipates further orders based on unit volumes and is hopeful that other Esquel brand clients will adopt the group’s AC fibres to protect against counterfeiting.

Only company with invisible tracer technology

Through its proprietary technology suite that provides certainty of authenticity and connects brands directly to consumers, YPB enables new levels of market intelligence and return on investment data capture.

In an evolving marketplace and with the rapid growth of cross border commerce, the company’s expertise presently focuses on the rapidly growing consumer markets of Australia, South East Asia and China.

Management in China team believe that YPB is the only company that is capable of providing anti-counterfeit fibres embedded with invisible tracer technology in the China market.

The brand is able to use YPB’s scanner to detect whether or not the AC fibres are present in each shirt label.

This provides the brand with the ability to identify counterfeit products and confirm authenticity throughout the supply chain through either stock take processes or simple spot checks.

Underlining the significance of this development in terms of providing opportunities to assist other brands, YPB chief executive John Houston said, “Cotton shirts are among the world’s most counterfeited items.

“Brands spend millions of dollars building a market profile of quality and trust with their consumers that is undermined by counterfeit products along with the opportunity cost of sales revenue that goes to the counterfeiters.

“YPB’s solutions can halt counterfeiting in its tracks and brands are progressively seeing the value in adopting our solutions to assist them.

“Working with Esquel gives us potential access to hundreds of major brands, and it is one of the best distributor partners that we could hope for in the garment market.”

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