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MUM shoots for 63,000 customers with BNSW deal

Published 16-MAY-2016 10:25 A.M.


2 minute read

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Mount Magnet South (ASX:MUM) has continued the grassroots focus – signing an agreement with Basketball NSW which could see it provide mouth guards to up to 63,000 people.

Reverse takeover target Gameday International has signed a deal with the sport’s governing body in NSW, following on from similar deals done with the Southern Football Netball League and WA Hockey.

The deal involves Gameday clinching a five-year agreement to promote its service to the 63,000 strong registered BNSW members through email, articles in the organisation’s monthly newsletter, as well as displaying its products at major events such as the major state Championships.

It will also have a five year option to extend the deal and crucially, MUM said BNSW was looking at making mouth guard usage mandatory in the league – something MUM will be advocating for.

Gameday’s CEO, Matt Weston, said the deal added to its grassroots marketing push.

“Sales continue to increase for Gameday and we are encouraged by this and how quickly consumers are understanding the innovative offering and the value proposition it provides,” he said.

Combined with the SFNL and Hockey WA deals, the trio of arrangements offers Gameday access to more than 100,000 potential customers.

As the talk of BNSW making mouth guards mandatory demonstrates, sport both at the grassroots and elite level is increasingly protective of players’ dental health.

About Gameday International

Instead of an expensive orthodontic appointment and fitting or an ill-fitting store-bought mouth guard, MUM is hoping to disrupt the market by combining the best of both worlds.

The Australian Dental Association claims only 36% of Australian children aged 15-17 wear mouth guards during games, this makes Gameday’s business model highly scalable.

However, given the pedigree of Gameday’s executives the company is also focused on educating sporting clubs about the necessity of wearing a mouth guard to prevent the potentiality of any facial injury occurring.

Gameday is investing heavily in promoting the safety benefits for children and in the coming weeks expects to announce big name brand ambassadors from a range of sporting codes to help it spread the safety message.

Post-transaction, the company will be called ‘Impression Healthcare’.

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