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MUM bags Hockey WA deal

Published 11-APR-2016 11:28 A.M.


2 minute read

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Mount Magnet South (ASX:MUM) RTO target Gameday Mouthguards has continued it push into grassroots sport, clinching a deal with Hockey WA.

MUM told the market today that Gameday has sealed a deal with Hockey WA to promote its product to Hockey WA’s 25,000 members.

As part of a two-year agreement, gameday will gain access to the members via social media, newsletters, and an on-ground presence at key events.

This includes WA Hockey’s grading carnival, which attracts about 3000 players.

News of the new deal comes shortly after Gameday signed a similar deal with Southern Football Netball League.

The push into the grassroots is an ongoing strategy for the company, hoping to build an initial market for its custom-fitted mouthguards.

The gameplan

Gameday is in the process of undertaking a reverse takeover of MUM, and is aiming to disrupt the mouthguard market by providing custom-made mouthguards at a low price point.

It estimates high-end custom mouthguards can cost up to $300, while over-the-counter options go for about $20 but provide little protection.

When health rebates are taken into account, MUM is hoping to sell custom-made mouthguards at low cost.

The Australian Dental Association claims only 36% of Australian children aged 15-17 wear mouthguards during games, this makes Gameday’s business model highly scalable.

Given the pedigree of Gameday’s executives, however, the company is also focused on educating sporting clubs about the necessity of wearing a mouthguard to prevent the potentiality of any facial injury occurring.

On the board are Essendon and AFL legend John Worsfold, while it recently snagged four-time Olympian David Neesham as a technical advisor, and NRL favourite Matt Ballin as a brand ambassador.

CEO Matt Weston has worked in the business and sporting industry for over 20 years throughout Asia and Australia and was a key executive in the NBA with the San Antonio Spurs and influencer with the Beijing Olympics.

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