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MSM snares Chelsea Briggs to host Closed Beta competition

Published 29-SEP-2016 11:27 A.M.


2 minute read

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MSM Corporation (ASX: MSM) announced on Wednesday morning that the digital technology and entertainment group had gained the services of Chelsea Briggs to host its Closed Beta competition which is scheduled to start on September 30.

Briggs’s experience includes a term as executive producer at HollywireTV, a YouTube channel that produces entertainment and pop culture videos. MSM highlighted that this channel had a significant social media following with over 1.6 million subscribers to the YouTube channel.

Briggs has also had significant experience in interviewing high profile celebrities such as Miley Cyrus, Taylor Swift and One Direction. Management expects that this experience will assist in amplifying the reach of the competition for Closed Beta performers.

Briggs is part owner of the HollywireTV brand and was instrumental in building it from its inception. Briggs herself has a strong social media following across Instagram (73,000) and Twitter (92,000), as well as having 285,000 Hollywire Facebook friends.

Briggs’s responsibilities as host of the Closed Beta test competition will include educating and informing both performers and fans.

The significance of this development in terms of launching the flagship Megastar Millionaire competition was highlighted by Managing Director, Dion Sullivan in saying, “Chelsea Briggs is extremely charismatic and articulate, a vibrant addition to our company’s efforts and brings with her a significant social media following that will help to amplify the Megastar Millionaire brand”.

As a backdrop, the Closed Beta test competition involves carefully curated, invite only participants for a 30 day/6 round tournament with a grand prize of US$10,000. As well as fulfilling the role of host, Briggs will be commenting on performances.

Management said that it expects to announce other celebrity influencers for the worldwide tournament Megastar Millionaire in the next few months, focusing on attracting celebrities with substantial global media and social media followings.

However there are no other celebrities announced as yet and this fact alone should not form the basis of any investment decision in this stock. Seek professional financial advice if considering this stock for your portfolio.

Shares in MSM more than doubled to an all-time high of 40 cents in the last two months, and a retracement to circa 30 cents over the last week appears to be attributable to broader market volatility. Consequently, this may provide a useful entry point.

However, historical share price trends are not an indication of future performances and these should not be used as the basis for an investment decision.

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