Megastar to launch June 30
Published 04-MAY-2017 15:36 P.M.
2 minute read
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MSM Corporation International (ASX: MSM) has released its go-to market launch strategy for the group’s flagship Megastar project, a global, all-digital, mobile platform-based talent contest, featuring performers of any talent competing against each other for prizes and a role in a film, as well as other enticements.
The Megastar contest will be available in Australia, Canada, New Zealand, South Africa, Great Britain and the United States, and can be downloaded on iOS and Android devices.
MSM has already made substantial progress in terms of bringing on board high profile social influencers and teaming up with partner marketing support companies as highlighted below.
The Megastar brand and worldwide competition launch commences on June 30, 2017. It will be a phased approach with the app being made available in Apple and Google stores and sponsor performer content released ‘in app’.
The marketing program will target a potential audience of over 80 million, with the strategy focused on maximising brand awareness, performer and fan acquisition, as well as optimising media coverage.
It should be noted that audience capture at this stage is speculative and therefore investors should seek professional financial advice if considering this stock for their portfolio.
‘The Voice’ of digital ready to rock huge global audiences
Interestingly, popular television versions of this type of entertainment/celebrity engagement such as The Voice (US, UK and Australia) and Britain’s Got Talent will have captured the imagination of similar audiences in the months leading up to launch date, creating an ideal environment for MSM to capitalise on audience participation at a digital level.
Addressing the following milestones should have the company in the spotlight with substantial news flow during that period.
In the lead up to launches there is often a lull in news flow and this perhaps accounts for MSM’s share price retracing from nearly 30 cents to Thursday morning’s opening price of 21 cents.
However, it should be noted that the company’s shares have increased 80% in the last 12 months, and this is perhaps a better gauge of investor sentiment towards the stock and the underlying Megastar product.
Consequently, with a substantial ramp up in news flow on and around launch date, bargain hunters could emerge, and perhaps there are early signs of that with the company’s share price increasing 10% in the last two days.
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