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KNeoMedia rolls out KNeoJunior into large China market


Published 08-DEC-2015 11:04 A.M.


2 minute read

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Online education publisher KNeoMedia Limited (ASX:KNM) today announced the national rollout of its KNeoJUNIOR edutainment (education & entertainment) product in China through its partnership with ASX-listed SmartTrans Holdings Limited (ASX: SMA).

KNeoMedia delivers edutainment (education + entertainment = edutainment) games to global educational and consumer markets.

The distribution will be completed through KNM’s partnership with SmartTrans and their direct carrier biller China Mobile, which is connected to China’s three largest telcos China Mobile, China Unicom and China Telecom.

The Company’s games already reach 63,000 elementary and middle schools in the US through its US-based subsidiary, KNeoWORLD Inc. The games sell on a micro-subscription and Apps basis through the games portal, Apps Stores and via distribution agreements and education departments.

The first Mandarin language consumer trial of KNeoJunior began in July 2015 in the Guangdong Province and resulted in 14,000 individual consumer downloads occurring.

After assessing pricing options and consumer feedback throughout the trials, KNeoMedia prepared the product for mass release throughout China via its distribution partner.

The product has initially been rolled out to China Mobile subscribers in Guangdong and Sichuan Provinces with a total of five additional Provinces under consideration. Accordingly, KNeoMedia is expecting to achieve high download rates as distribution progressively expands into targeted major Provinces in China.

Through the China market, KNeoMedia has access to over 1.3 billion mobile devices.

“This is a very pleasing development for KNM and we believe it is the first of a number of edutainment products we plan to rollout to consumers in China,” said KNeoMedia’s Chief Executive Officer, James Kellett.

“Through SmartTrans’ partnership with China Mobile and the huge potential audience this gives us, I am confident that this product will become a key revenue driver for the Company in China.”

About KNeoMedia (ASX:KNM)

KNeoMedia is an online games publishing company that delivers world-class edutainment (education and entertainment) games to global educational and consumer markets.

The edutainment industry is currently a $1.5BN industry and is set to grow to $2.3BN in the next two years.

KNM sells its games on a micro-subscription and Apps basis through the games portal, App stores and via distribution agreements and education departments.

Primary-aged students (aged between 5 and 13) can play their way through games that are subtly infused with high level educational content in the areas of numeracy, literacy, science and arts.

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