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Kneo Media heads off for UK adventure


Published 15-MAR-2016 12:23 P.M.


2 minute read

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Kneo Media (ASX:KNM) is dipping its toe in the UK market, with its HeroWORLD content to be sold by fellow ASX-listed company Mobile Embrace (ASX:MBE).

Buoyed by the success of the platform in Australia, the pair are now teaming up to bring the same content to the UK market – a market with over 40 million potential subscribers.

The pair had worked together on the launch of the content platform in Australia in September in last year – with the content on the ‘edutainment’ platform specifically designed to work with Mobile Embrace’s back-end systems.

While KNM makes the content and holds the rights to it, MBE establishes the marketing and carrier billing infrastructure allowing customers to be charged for the content through their mobile carrier rather than with a separate transaction.

The pair are now taking the offering to the UK, where they’re hoping a similar language and culture will make it easier to establish the HeroWORLD brand in the market.

“Following the success in Australia with the launch of HeroWORLD through our agreement with Mobile Embrace, this is a natural progression into a similar market, and one that can be very easily replicated and scaled up at relatively low cost,” KNM CEO James Kellett said.

The pair will split revenue on all transactions, and have an opportunity to reach over 40 million potential subscribers.

Thus far KNM has focused on the Australian and US markets, and the news comes on the back of it securing the rights to the Clever Goats learning apps in the US – which have sold more than 250,000 unit to date.

What KNeoMedia (ASX:KNM) does

KNeoMedia is an online games publishing company that delivers world-class edutainment (education and entertainment) games to global educational and consumer markets.

The edutainment industry is currently a $1.5BN industry and is set to grow to $2.3BN in the next two years.

KNM sells its games on a micro-subscription and Apps basis through the games portal, App stores and via distribution agreements and education departments.

Primary-aged students (aged between 5 and 13) can play their way through games that are subtly infused with high level educational content in the areas of numeracy, literacy, science and arts.

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