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Invigor puts the SpotLite onto the SME market


Published 23-JUN-2016 11:02 A.M.


2 minute read

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Following the updated release of their signature Shopping Ninja technology last week, the Australian data capture and analytics firm Invigor Group (ASX:IVO) has announced today the launch of their latest product, SpotLite.

Due for release in July 2016, SpotLite will enable small to medium sized retailers and brands to have access to a real time retail pricing system which can be accessed through a simple to use self-service portal or managed service.

The technology itself stems from the evolution of IVO’s market leading Insights range.

With SpotLite, IVO will be able to offer a wider range of solutions to segments previously not targeted by the company, expanding its potential client base by tens of thousands of SMEs.

Further to this expanded potential market base, the SpotLite technology can be used by international clients as well as Australian based SMEs.

In terms of pricing arrangements, there will be no lock-in contract for access to SpotLite, but rather flexible pay-as-you-go monthly plans, making the service more affordable and attractive for SMEs.

Invigor’s CEO, Gary Cohen spoke on the release of SpotLite, “Insights Retail has proven to be the pricing and market intelligence solution of choice of leading brands and retailers in Australia in consumer electronics and liquor industries. With SpotLite we can now address a large range of verticals from health & beauty, office supplies, pet foods, sporting goods, groceries, fashion, homewares and many others. We can also service the international market with our simple self-service portal. This is all based on our existing IP and proven solution designed to empower SMEs at an extremely affordable price.”

IVO seeks to add value to the market through its current products and projects in the pipeline, with tailored end-to-end solutions spanning sales, product management, business intelligence, marketing, advertising, content creation and distribution.

Customers of IVO are able to use the data offered to better understand the market, customers, competitors and demographics.

Groups that seek IVO’s services are retailers, brands, shopping centres and government bodies.

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