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How Did FOD Perform Last Quarter?


Published 30-JUL-2021 12:02 P.M.


5 minute read

The Food Revolution Group (ASX: FOD) released its June 2021 quarterly results yesterday, and we spent some time this week with new CEO Steven Cail to unpack the results and what it all means for FOD investors.

FOD is a food and beverage manufacturing company specialising in innovative health-focused products.

The biggest takeaway from recent months is that FOD’s new Juice Labs product is delivering impressive market penetration - we are struggling to find it on the shelves of our local supermarkets - so there is clearly high demand for the product.

We invested in FOD at 3.5c back in March because we believed in FOD’s turnaround strategy.

We think the turnaround has well and truly begun, but the financial performance appears to be lagging behind the product growth and traction.

FOD’s flagship product is premium orange juice - you might have seen their ‘Original Black Label’ (OBL) juice brand in supermarkets - and as you can see below, FOD’s Juice Labs wellness shots are gaining strong traction in the market.

Our conversation with CEO Steven Cail covered the quarterly results, which in his eyes were generally in line with company expectations.

From our perspective, we were impressed with how quickly he has settled into the role, establishing a culture of under-promising over-delivering, as he continues to build upon foundations set by former CEO Tony Rowlinson.

Our strategy is to hold FOD over the long term (5 to 7 years) to see the full turnaround play out.

We expect a return on our capital through either dividends (not for a while though) or an acquisition of FOD by a larger health or food brand.

Juice Labs Dominates the Wellness Shot Market

FOD’s Immunity Wellness Shot took out the gold medal in the Juice Wellness Shot sprint, beating out FOD’s two other brands Focus and Digest, as well as competitor wellness shots from Mojo and Shine.


We were keeping a close eye on the quarterly to see if FOD would make any noise about the growth of their Juice Labs range in the wellness shot market.

Wellness shots are small, concentrated juices made from all natural ingredients with beneficial nutrients and antioxidants. They are a quick and efficient way for consumers to increase their nutrient uptake and provide important vitamins for a blanched diet.

We were extremely pleased to see Juice Labs’ market penetration strategy materialising as it accounted for 68% market share in the wellness shot segment . This signalled a significant customer uptake in their new product and a leading indicator for FOD’s turnaround.


We made a few trips ourselves to Woolies and Coles over the last few months and saw first hand the empty boxes and shelves:


This is a huge vote of confidence by consumers in the Juice Labs brand as the products were flying off the shelves .

We understand that FOD is working closely with major supermarket retailers to address product shortages caused by excess demand - a very good problem to have.

Altogether, this quarter reflected a successful launch of the Juice Labs brand and a big tick for growth.

We will be watching closely for the expansion of the Juice Labs product range as well as any trickle down revenues that will improve FOD’s overall financial performance.

✅ Juice Labs Market Penetration (Product Growth 1)

FOD’s Financials

Operating cash flow landed in the red again this quarter ($1.4m loss compared to $715k loss previous quarter), impacted by one-off costs associated with staff changes as well as capital expended on fruit inputs. Generally, we expect a weaker cash position in the winter months, Q4 and Q1 as capital is expended upfront for fruit inputs in anticipation for summer. We are hoping that FOD will reach cash-flow positive in FY22, and grow their EBITDA through further product developments.

Sales revenues were steady this quarter, so we can’t give FOD a big green tick for revenue growth, however this quarter’s financial performance will provide a good baseline for investors, as management continues to execute on its strategy.

📅 🟧 Revenue growth for the quarter

Highlights for this quarter:

  • Juice Labs market dominance: Launch of Juice Lab wellness shots into Coles and Woolworths, have far exceeded expectations. Juice Lab shots now have 68% market share of the Wellness Shot market.
  • Original Black Label (OBL) Growth: OBL brand continues to outperform the market for growth in Coles and Woolworths
  • NAB Refinancing: debt facility refinanced with tier-1 lender National Australia Bank (NAB), replacing the legacy Greensill facility
  • Steady sales: $9m revenue and $8m cash receipts for the quarter, vs $10m and $7.2m respectively for the previous quarter. Typically revenues are down a little during the cooler months, and are boosted when the sun is out.
  • Back in black still to come: We are anticipating weaker EBITDA for the upcoming quarter, but that FOD transitions into cashflow positive in this financial year.

What we are looking out for next quarter:

  • New Product Launch: We would like to see a new product launched over the next quarter to improve FOD’s revenues.
  • Continued growth of Juice Labs: The Juice Labs brand was off to a great start and we anticipate further growth as FOD addresses product shortages due to high consumer demand.
  • Revenues Steady: We are anticipating steady revenues for the June-Sept quarter in anticipation of accelerated growth in the lead up to Christmas.

General Information Only

S3 Consortium Pty Ltd (S3, ‘we’, ‘us’, ‘our’) (CAR No. 433913) is a corporate authorised representative of LeMessurier Securities Pty Ltd (AFSL No. 296877). The information contained in this article is general information and is for informational purposes only. Any advice is general advice only. Any advice contained in this article does not constitute personal advice and S3 has not taken into consideration your personal objectives, financial situation or needs. Please seek your own independent professional advice before making any financial investment decision. Those persons acting upon information contained in this article do so entirely at their own risk.

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