Next Investors logo grey

engage:BDR joins forces with global fashion brand ASHLEYlauren

Published 06-MAR-2019 11:40 A.M.


2 minute read

Hey! Looks like you have stumbled on the section of our website where we have archived articles from our old business model.

In 2019 the original founding team returned to run Next Investors, we changed our business model to only write about stocks we carefully research and are invested in for the long term.

The below articles were written under our previous business model. We have kept these articles online here for your reference.

Our new mission is to build a high performing ASX micro cap investment portfolio and share our research, analysis and investment strategy with our readers.

Click Here to View Latest Articles

Engage:BDR (ASX:EN1) has provided an update on its new IconicReach client, ASHLEYlauren, which is launching brand awareness campaigns.

The campaign targets an increase in online and in-store traffic through the reach of key micro-influencers, which have been utilised to support existing retailers of ASHLEYlauren dresses worldwide.

Campaign elements include influencer-developed content across ad buys via EN1’s programmatic exchange, to target retailers within a specific geographic radius. From there, users will be re-targeted to perform actions on these local retailers’ e-commerce presence.

Campaign results

By utilising proprietary, in-house technology and relationships, IconicReach is able to source groups of micro-influencers ideal for this campaign (15,000-250,000 highly-engaged followers, per influencer).

From that pool, IconicReach will select influencers based off their audience’s demographics, specifically, between the ages of 16-18 within the desired geographic regions.

Within the first 24 hours of the ASHLEYlauren campaign, several influencers posted their custom content, yielding thousands of likes, clicks, views and comments. The cost per engagement for ASHLEYlauren, which boasts some one million followers on Instagram, was pennies, and has since been recognised as a fantastic start to the progressive campaign.

EN1 will publish a case study with more comprehensive data once complete (and once all elements of the media plan have gone live).

ASHLEYlauren also received several original pieces of high-quality content, allowing it to repurpose the creatives through its other marketing channels, including digital and physical off-line efforts.

This content will also be utilised by IconicReach and EN1 for display advertising which will re-target users within a specific geographic perimeter of ASHLEYlauren retailers.

About ASHLEYlauren

ASHLEYlauren is a modern and elegant evening wear line, that prides itself on being red-carpet ready. Their offerings include social event, cocktail, mother of the bride, bridal, American prom, homecoming and pageant dresses. ASHLEYlauren dresses are constructed with today’s woman in mind and special attention is paid to every detail to create a superior fit.

The company founded National Dress Day ( as a way to relive and celebrate dear dress memories.

ASHLEYlauren management is excited about its addition to EN1’s IconicReach network.



General Information Only

S3 Consortium Pty Ltd (S3, ‘we’, ‘us’, ‘our’) (CAR No. 433913) is a corporate authorised representative of LeMessurier Securities Pty Ltd (AFSL No. 296877). The information contained in this article is general information and is for informational purposes only. Any advice is general advice only. Any advice contained in this article does not constitute personal advice and S3 has not taken into consideration your personal objectives, financial situation or needs. Please seek your own independent professional advice before making any financial investment decision. Those persons acting upon information contained in this article do so entirely at their own risk.

Conflicts of Interest Notice

S3 and its associated entities may hold investments in companies featured in its articles, including through being paid in the securities of the companies we provide commentary on. We disclose the securities held in relation to a particular company that we provide commentary on. Refer to our Disclosure Policy for information on our self-imposed trading blackouts, hold conditions and de-risking (sell conditions) which seek to mitigate against any potential conflicts of interest.

Publication Notice and Disclaimer

The information contained in this article is current as at the publication date. At the time of publishing, the information contained in this article is based on sources which are available in the public domain that we consider to be reliable, and our own analysis of those sources. The views of the author may not reflect the views of the AFSL holder. Any decision by you to purchase securities in the companies featured in this article should be done so after you have sought your own independent professional advice regarding this information and made your own inquiries as to the validity of any information in this article.

Any forward-looking statements contained in this article are not guarantees or predictions of future performance, and involve known and unknown risks, uncertainties and other factors, many of which are beyond our control, and which may cause actual results or performance of companies featured to differ materially from those expressed in the statements contained in this article. S3 cannot and does not give any assurance that the results or performance expressed or implied by any forward-looking statements contained in this article will actually occur and readers are cautioned not to put undue reliance on forward-looking statements.

This article may include references to our past investing performance. Past performance is not a reliable indicator of our future investing performance.