Next Investors logo grey

Deal done for ACU as it focuses on engagement

Published 23-JUN-2016 11:23 A.M.


3 minute read

Hey! Looks like you have stumbled on the section of our website where we have archived articles from our old business model.

In 2019 the original founding team returned to run Next Investors, we changed our business model to only write about stocks we carefully research and are invested in for the long term.

The below articles were written under our previous business model. We have kept these articles online here for your reference.

Our new mission is to build a high performing ASX micro cap investment portfolio and share our research, analysis and investment strategy with our readers.

Click Here to View Latest Articles

Activistic (ASX:ACU) has wrapped up a deal with US sports blogging site SportsBlog, which could see it reach up to 35 million people.

ACU previously inked a letter of intent with the site, which has 35 million subscribers with 14 million unique visitors per month.

The deal now done is a formal agreement to work together to promote ACU’s Veterans Call app.

This will include on-site display advertising, along with more comprehensive promotion strategies including direct outreach via email and social media channels.

An advertising push is currently being planned for the July 4 weekend in the US.

A sample of the display advertising on SportsBlog as part of the deal

A sample of the display advertising on SportsBlog as part of the deal

The deal also lays the groundwork for strategic options such as working together on veterans-related blogs as well as engaging veterans and sports celebrity bloggers.

Executive chairman of ACU Nigel Lee said SportsBlog had proved to be a great partner so far.

“SportsBlog is a terrific partner who have already moved quickly by getting Veterans Call branding and advertisements up on the site,” he said.

“We look forward to reaping the benefits of this partnership in donations for our charities, revenue for us and our partners and therefore value to shareholders.”

Progress on engagement rates

In other Veterans Call news, it said it was making tremendous strides in download to engagement rates.

It had previously outlined a plan to lift the number of people not just downloading the app but engaging with it by getting rid of ‘friction points’ within the app dissuading people from entering into ongoing use of the app.

It had said a previous version of the app was downloaded 50,000 times, but only 14% of users use the app once they download it with the rest of the downloaders not using the app.

ACU reported today that as a result of an app revamp that around 80% who download the app enter it and engage with it.

It has a longer term goal of 90% — something it has previously said it hoped to achieve by making the app scrape details about a user direct from a phone rather than requiring a user to enter information such as name, phone number and address manually.

It also said it would re-target those who had downloaded the app but not engaged with it.

More on ACU and Veterans Call

Veterans Call is just one of the apps in the ACU stable, with the company focused on the development of apps in the social sector which harness the power of micro-transactions to generate a return for a social cause, ACU, and a phone carrier.

ACU bills donors’ mobile phone bills directly, thereby avoiding the need for donor’s payment information such as credit/debit card or bank account details.

It retains exclusivity over its unique payments workaround having agreed cornerstone deals with all major telecommunications providers prior to listing on the ASX last year.

Activistic allows subscribers to donate to any cause in any region from a simple mobile/online interface. ACU also provides significant cost savings to beneficiaries; with the nominated charity receiving 85% of the donated amount as opposed to ~32% in the traditional model.

Traditional fundraising costs can exceed 65% meaning almost two thirds of donor funds goes towards payments processing rather than helping good causes, including supporting veterans.

General Information Only

S3 Consortium Pty Ltd (S3, ‘we’, ‘us’, ‘our’) (CAR No. 433913) is a corporate authorised representative of LeMessurier Securities Pty Ltd (AFSL No. 296877). The information contained in this article is general information and is for informational purposes only. Any advice is general advice only. Any advice contained in this article does not constitute personal advice and S3 has not taken into consideration your personal objectives, financial situation or needs. Please seek your own independent professional advice before making any financial investment decision. Those persons acting upon information contained in this article do so entirely at their own risk.

Conflicts of Interest Notice

S3 and its associated entities may hold investments in companies featured in its articles, including through being paid in the securities of the companies we provide commentary on. We disclose the securities held in relation to a particular company that we provide commentary on. Refer to our Disclosure Policy for information on our self-imposed trading blackouts, hold conditions and de-risking (sell conditions) which seek to mitigate against any potential conflicts of interest.

Publication Notice and Disclaimer

The information contained in this article is current as at the publication date. At the time of publishing, the information contained in this article is based on sources which are available in the public domain that we consider to be reliable, and our own analysis of those sources. The views of the author may not reflect the views of the AFSL holder. Any decision by you to purchase securities in the companies featured in this article should be done so after you have sought your own independent professional advice regarding this information and made your own inquiries as to the validity of any information in this article.

Any forward-looking statements contained in this article are not guarantees or predictions of future performance, and involve known and unknown risks, uncertainties and other factors, many of which are beyond our control, and which may cause actual results or performance of companies featured to differ materially from those expressed in the statements contained in this article. S3 cannot and does not give any assurance that the results or performance expressed or implied by any forward-looking statements contained in this article will actually occur and readers are cautioned not to put undue reliance on forward-looking statements.

This article may include references to our past investing performance. Past performance is not a reliable indicator of our future investing performance.