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Crowd Mobile partners with MTV on world-first sticker Apps


Published 03-NOV-2016 14:19 P.M.


2 minute read

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Crowd Mobile Limited (ASX:CM8) announced today the first app releases under their partnership with Viacom International Media Networks (VIMN), which owns the rights to MTV International, Nickelodeon and Paramount.

As part of the partnership, aimed at developing new apps which will leverage VIMN’s popular brands and celebrities, six apps have been created including ‘Geordie Toon’ and ‘Geordie Stars’ featuring characters in the top-rated MTV program ‘Geordie Shore’. ‘Geordie Toon’ is a freemium app, which means the basic services are provided free of charge, with the option of purchasing more advanced features.

The ‘sticker’ app has a world-first Q&A feature inspired by MTV personalities, allowing fans to ask their favourite celebrities questions and receive personalised answers. The app also includes a photo-editing feature for further customisation. The concept behind the apps is in line with a broader trend towards personalisation, in this case through the design of celebrity-inspired small images or icons. It follows in a similar vein to the company’s successful Gazmoji launch in July.

It’s expected Crowd Mobile will release more apps under the partnership over the coming months. The strategically significant partnership, first announced in October, could act as a gateway for CM8 to global markets with access to several MTV brands.

It should be noted, however, that any further app development is speculative at this stage and should not be taken as guaranteed. Investors should seek professional financial advice for further information.

In today’s announcement, Crowd Mobile’s CEO Domenic Carosa said, “The launch of our new apps with MTV International is a significant milestone for our partnership and for our Company. Viacom is a major force in the international media ecosystem and MTV brands and celebrities are the perfect fit for Crowd Mobile’s mobile innovation.”

“‘Geordie Toon’ and related Apps are an exciting product range and follows the tremendous success of Gazmoji. The appetite for Geordie Shore and personalisation remains immense.”

An emerging pattern for CM8

Crowd Mobile have scored a number of wins in the last 6 months, including several key partnerships, and further encouraging news to report in their quarterly update released last week.

The company advised it had performed well across its business in the three months to September 30, generating year-on-year growth in billed message volumes of 30%.

With revenues at $10.6 million, the company achieved an underlying EBITDA of $2.2 million, and maintained its track record of positive operating cash flow.

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