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Coffee Club joins Gruden’s strong portfolio

Published 27-JUL-2017 12:40 P.M.


3 minute read

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Market leading technology agency, The Gruden Group Limited (ASX: GGL) has signed Australia’s leading café group, The Coffee Club, to its industry leading MobileDEN platform.

The contract will see MobileDEN rolled out across The Coffee Club’s network of approximately 300 stores throughout Australia with the app available to millions of their customers.

GGL is a leading provider of digital transformation services, offering fully integrated fintech platforms in the digital marketplace. The group also provides additional services such as digital marketing, web and mobile application development and mobile loyalty with point-of-sale integration.

From The Coffee Club’s perspective, the app will provide customers with a free, seamlessly integrated mobile app to access their loyalty program rewards and incentives, order ahead capabilities, as well as creating a convenient and engaging customer experience for the mobile and digital channel.

With research from Business Insider Intelligence indicating that orders placed via smartphone are expected to account for more than 10% of all quick-service restaurant (QSR) sales by 2020, MobileDEN is uniquely and optimally positioned in what will be a $38 billion global industry.

GGL remains a speculative stock, however, and interested investors should seek professional financial advice if considering this stock for their portfolio.

Contract builds on Gruden’s previous success in fast food industry

The contract follows the successful launch of the Red Rooster mobile application that saw MobileDEN power Red Rooster’s home delivery service nationwide, as well as the recent resigning of Mad Mex to the Company’s new MobileDEN Connect product.

Commenting on this development, GGL Chief Operating Officer, Todd Trevillion, said, “The increasing use of mobile ordering has placed a growing importance for leading QSR businesses to make this a “must have” offering for their customers”.

He highlighted the fact that MobileDEN has the functionality and capability to seamlessly integrate with a merchant’s own enterprise systems and deliver operational efficiencies across all stores.

The Coffee Club represents a significant customer win for MobileDEN, endorsing the value of the platform in terms of providing a full service loyalty, ordering and customer engagement solution.

Matt Emmerson, Marketing Manager of The Coffee Club was praiseworthy of GGL’s technological expertise in the QSR food market, saying, “We’ve chosen MobileDEN as our technology provider due to their proven expertise with other food and beverage brands, not to mention their ability to meet our high standards”.

It is worth noting the scale of The Coffee Club as it confirms GGL’s ability to service big business. With a network of nearly 300 busy cafés, using GGL’s mobile ordering, loyalty and engagement app makes it easier to skip the queue at The Coffee Club, while maintaining the necessary efficiencies to optimise customer service.

When one considers the numerous other QSR operations throughout Australia and overseas, it provides a valuable insight into GGL’s scope for expansion.

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